You Have 3 Seconds.
Is Your Homepage Making Them Stay?
You know you're great at what you do. But when someone lands on your website for the first time, do they know that too? Find out what potential clients actually experience — and exactly what to change so they stay, trust you, and book.
You're Losing Clients Before They Even Meet You
You've invested years building your expertise. You change people's lives every day. But when someone Googles you, asks ChatGPT for a recommendation, or gets your name from a friend — and lands on your homepage, they're not seeing any of that. They're making a snap judgment: Does this person get me? Can I trust them? Is this worth my time? And if your website doesn't answer those questions in seconds, they're gone. Not because you're not the right fit — but because your homepage didn't show them that you are.
3 sec
That's all you get to make a first impression
75%
judge your credibility by your website alone
88%
won't come back after a bad experience
What You'll Walk Away With
This isn't a vague pass/fail. In under 60 seconds, you'll have a clear picture of what's working, what's not, and exactly what to do about it.
Your Score Across 5 Dimensions
See exactly how your homepage performs on first impression, trust, clarity, calls-to-action, and SEO — with specific findings and suggestions for each.
Your Ideal Client Profile
We identify who's actually visiting your site, what they're thinking when they arrive, and what they need to see before they'll trust you enough to reach out.
Copy You Can Actually Use
Not "improve your headline." We give you specific language swaps — "Instead of this, try this" — with explanations for why each change connects better with your people.
Prioritized Quick Wins
The 3 changes that will make the biggest difference, ranked by impact
Score History Tracking
Re-audit anytime to see exactly how your score has improved
Downloadable PDF Report
A branded report you can share with your team or web designer
The 5 Things Your Visitors Are Judging You On
Whether they realize it or not, every person who lands on your homepage is asking themselves these questions. We score how well your site answers each one.
First Impression
"Does this look professional? Do I feel like I'm in the right place?" — Your visitor decides in 3 seconds whether to stay or leave. We check if your headline, imagery, and above-the-fold layout earn that first yes.
Trust & Credibility
"Can I trust this person with my problem?" — Before anyone books with you, they need proof. We look for testimonials, real photos, credentials, and the signals that make someone feel safe reaching out.
Clarity & Copywriting
"Do they actually understand what I'm going through?" — We analyze whether your words speak to your visitor's experience or just talk about yourself. The difference between 'I offer CBT' and 'Get practical strategies to manage your anxiety' is everything.
Call-to-Action & Conversion
"What do I do next? Is it easy?" — If your visitor is ready to take the next step, can they find it? We check if your CTA is clear, compelling, and visible — or buried under a generic 'Contact Us.'
SEO & AI Search Readiness
"Can people even find me?" — In 2026, your ideal clients are searching on Google and asking AI tools like ChatGPT and Perplexity for recommendations. We check if your homepage is structured to show up in both.
Here's What Your Report Looks Like
Real results from a real audit. This is what you'll get — a clear score, a personalized breakdown, and recommendations you can act on today.
Good job identifying pain points — but the headline could better address the transformation you offer.
Your Homepage Breakdown
How your homepage performs across 5 key areas
What happens in the first 3 seconds on your homepage?
What We Found
- Clean, professional design that feels welcoming and aligned with a wellness brand
- Headline speaks to the visitor's desire for change, but could be more specific about the transformation
- Hero image is authentic and personal — not stock photography
Recommendations
- Lead with the specific outcome your clients want — instead of "Live Your Best Life," try "Finally feel like yourself again"
- Add a clear sub-headline that explains who you help and how — visitors need this within 3 seconds
Does your homepage earn trust before asking for anything?
Is it clear what you do, who you help, and why you're different?
Your Top Quick Wins
Changes you can make right now for the biggest impact
Your current headline focuses on your business name rather than the visitor's desired outcome. Try leading with the transformation they're seeking...
Your current headline focuses on your business name rather than the visitor's desired outcome. Try leading with the transformation they're seeking...
Understanding Your Ideal Client
Who's visiting your homepage — and what they need to see
Adults in their 30s-50s who feel stuck, overwhelmed, or disconnected from their purpose...
They're often high-achieving professionals who feel like something is missing despite external success...
- "I know I need help but I don't even know where to start
- "Will this person actually understand my situation?
"I've tried other things before and nothing worked..."
"We provide holistic wellness services"
"Get back to feeling like yourself again"
Instead of "Our approach is client-centered" → Try "Everything we do starts with understanding your story"
What People Are Saying
"I ran the audit on my therapy practice website and was shocked — I scored a 42. The report didn't just tell me what was wrong, it gave me the exact words to use instead. I made three changes that afternoon and my inquiry form submissions doubled within a week."
Sarah K.
Registered Psychotherapist
"The ideal client profile section blew my mind. It described my patients better than I could have. The 'language swaps' alone were worth it — I never realized how clinical my homepage sounded to someone who's just looking for help with their back pain."
Dr. Matt B.
Chiropractor
"I've used other website graders before — they just tell you your page speed is slow and you need more keywords. This one actually read my content and told me what a potential client would think when they landed on my page. That's a completely different level. I re-audited after making changes and watched my score go from 58 to 79."
James R.
Business Coach
This Isn't a Generic Website Grader
Most audit tools check if your page loads fast and has meta tags. That's not what makes someone pick up the phone. This audit reads your homepage the way a real person does — someone who's nervous, hopeful, and deciding whether you're the one who can help.
It understands your type of business
The audit automatically detects whether you're a therapist, chiropractor, coach, or consultant — and tailors every recommendation to the way your specific clients think and make decisions.
It checks if AI can find you
In 2026, people ask ChatGPT and Perplexity "Who's the best therapist near me?" We check if your homepage is structured to be recommended — not just indexed.
It profiles your ideal client
You'll see who's actually visiting your homepage, what questions they're asking themselves, and what they need to see before they'll trust you enough to book. Most website tools can't tell you this.
It gives you words you can use today
Not 'improve your headline.' You'll get specific copy swaps — "Instead of 'We provide holistic wellness services,' try 'Get back to feeling like yourself again'" — with an explanation for why each one works.
It writes your homepage story arc
Every great homepage follows a narrative: acknowledge the visitor's problem, show you understand, present the path forward. We map out exactly what that story should look like for your practice.
It tracks your progress over time
Made changes to your site? Run the audit again. You'll see exactly how your score has improved — overall and in each dimension — so you know your effort is paying off.
You Deserve a Website That Works as Hard as You Do
You didn't build your practice to worry about bounce rates and meta tags. Let's find out what your homepage is really saying — and make sure it's saying the right things. It takes less than 60 seconds.